Assignment
On one side, social awareness projects are crucial for Designer and Gentleman so as for Nikola personally. On the other, you don’t say no to Her Royal Highness (HRH), right? That is why I had great opportunity and honor to work for the Royal Family of Serbia. HRH Princess Katherine and Prince Alexander are very active when it comes to helping kids and orphanages. I created websites for them, posters, and flyers for their charity events. Harness Racing is a stylish summer event where ladies can promote their hats, have photos, enjoy the races and in the same time, make a donation for the LifeLine Chicago charity organization.
Approach
By creating powerful visual that will combine all three aspects of the campaign is what makes this visual extraordinary.
Implementing the part of the logo on the hat, the ECG line; Adding the Harness racing motive and a hat which is promotional; high light is what made people get involved and join Chicago Lifeline’s effort helping the ones in need.
Results
Funds were collected and Lifeline achieved their goal.
