Case
Label 5 is the top 10 best-selling scotch whiskey brand worldwide
Team 99, the exclusive importer of Label 5 Whisky, approached Designer & Gentleman to help them promote the 2008 first prize winning Scottish whiskey on the Serbian market. We were tasked with designing two sets of packaging for the whisky—a single-bottle tube and a gift box set.
Solution
I studied the existing marketing and statistics for Label 5 Whisky to understand and adhere to its brand philosophy. The priority was to communicate the right message to a new market and convey some key facts that help this fine whiskey stand out.
Results:
After creating package design, volume portfolio, POS materials and campaign activation (no TVC’s, just selected magazines and BTL campaigns and promotions) Label 5 become the selling whiskey in Serbia in it’s a category. According to the company founders Team 99 has generated the 1.250.000$ in the first fiscal year. After this first your success the trust between team and Nikola become much stronger, since the company transformed to the next level, changed their headquarters, facility, fleet and expand their staff by 30%.
After working on the Label 5 project, I assist Team 99 company to create and launch five more products, with a similar success.
