Founded in 2014, Serbian Tennis Bridge connects junior and professional tennis players in Japan with the top competitive world of European tennis. With bases in Tokyo, Japan and Belgrade, Serbia, the founders of Serbian Tennis Bridge (STB) wanted to share their experience by organizing an academy in Belgrade where kids from Japan can study and train.
In association with the British International School in Belgrade and special training programs on Novak Djokovic Tennis Courts, young Japanese players can simultaneously strive for academic and athletic excellence.
Some of these players have achieved top ratings in their career and some of them were number one in the world. So we can conclude that Serbian tennis academies are probably the best academies in the world. People from Serbian Tennis Bridge also wanted to share their experience and they organize the academy where kids from Japan can strain and study in Belgrade Serbia. In association with British International School in Belgrade and special training programs on Novak Djokovic Tennis Courts young players can adjust and improve their tennis skills while they continue their studies.
I crafted a logo, web design and advertising concepts for Serbian Tennis Bridge. For the logo, I incorporated the concept of the two nations working together with two tennis rackets with crossed handles and one ball. The color choices communicate the objective of the partnership, gold for the rackets to indicate the highest quality instruction, and a red tennis ball to reproduce the red circle on the Japanese flag, to show that the organization was established to assist Japanese players to improve their tennis skills.
