Brief
Young Start-up from Europe wanted to establish a new brand in organic food space. With the complex product portfolio made of flour, cereals, snack bars, they wanted to make an impact and earn the recognition.
As a Creative Director, I manage a team of six creatives, and my approach was the following: The best thing for a startup company is not to look like a start-up. Especially in healthy food space. Earning trust, in that case, could take a while. Since the Grainlands product is very healthy and rich with the various ingredients we transfer the food package and bring elegant look, because of the high-end quality and higher price of the products. I created a brand name, tag line, package design for sprouted wheat product portfolio made by Grainland. Brand Architecture and promotional materials- catalogs and POS element.
This is an example of a project where we had broad creative control and multiple design goals.
We created the brand name: Grainland; product brand name: Wheat’s Up?, tag line, and packaging design for Grainland’s new sprouted wheat concept.
