Dental Startup Brand Infrastructure
A full brand system built from the ground up: strategy, identity, and launch delivered as one coherent whole.
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Overview
About the Project
Denteast is a boutique dental practice in Fort Lauderdale, built around personalized care and an elevated patient experience. We developed its brand strategy, visual identity, and digital presence to turn that vision into a distinctive brand in one of the most capital-intensive small-business categories.
Challenge
Enter a crowded market where established practices had a decade-long head start and more than 1,000 five-star reviews. Our challenge was to build recognition and trust from day one giving patients a compelling reason to choose a new name in dentistry.
Result
With our branding strateg, Denteast reached break-even in its third month. For 18 consecutive months and counting, each month has outperformed the last a strong commercial start supported by a cohesive brand and a patient experience that delivers on its promise.
Things that shaped me
Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.
Process
An integrated process connecting commercial research, brand strategy, patient experience, and continuous improvement. Each stage informed the next, with testing and feedback guiding decisions throughout.
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Market Intelligence
Competitive Benchmarking Market & Economic Analysis Investment & Launch Strategy
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Patient Insights
Interviews & Surveys Patient Segmentation & Personas Needs, Motivations & Barriers
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Brand Strategy
Positioning & Performance Experience Principles Messaging & Brand Voice
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Brand Identity
Creative Direction Visual Identity System Brand Guidelines
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Experience Design
Patient Journey Mapping Information Architecture UX/UI Design & Prototyping
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Validation
Concept & Usability Testing Messaging Validation Iterative Design
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Digital Launch
Pre-Opening Website Launch SEO & Content Strategy Social Strategy & Analytics
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Community Activation
Strategic Partnerships & Events Local Advertising & Direct Mail Grand Opening Campaign
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Brand Expansion
Video & Patient Storytelling AEO & AI Assistant Development PRIVÉ Concierge Experience
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Performance Optimization
Acquisition & Conversion Analysis Patient Experience Measurement Continuous Testing & Improvement
Project Goals
- 1 Create an outstanding visual presentation
- 2 Earn credibility
- 3 Introduce the basic app flow
- 4 Differentiate the experience from its competitors through innovation
- 5 Introduce the basic app flow
- 6 Differentiate the experience from its competitors through innovation
Image + text (left)
The one decision that shaped everything: we named the core emotion first, then judged every choice against it.
Things that shaped me
Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.
Image + text (right)
A closer look at a single screen — what changed, and why it made the flow easier for real users.
Things that shaped me
Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.
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