Case
Puig is a third-generation family-owned FASHION AND FRAGRANCE business based in Barcelona. Puig creates distinctive brands and fragrance experiences that make people dream.
Puig reported €1,935 MILLION in net revenues for 2017, which represents an increase of 8.1% in reported net revenues and a 8.6% rise on a like-for-like and constant currency basis. PROFIT BEFORE TAX represented 16% of net revenues.
Series of prints for A-list fashion brands: Prada, Valentino, Carolina Herrera, Jean Paul Gaultier, Paco Rabanne and more
For Prada, the Italian fashion brand, I created a series of promotional materials, print promotion assets on various campaigns. This cooperation was established in 2016 and lasted 12 months.
I was in charge of art direction, campaign adoption for the US market, the introduction of the products, POS materials, image post-production, pre-press, and print production.
