Assignment
After changing the Brand Identity, the Worth Rent A Car company recognized the need to go further with the supportive advertising campaign that we proposed. The task was to raise the new brand image and new logo promotion.
Approach
Designer And Gentleman’s approach was to follow the current trends. Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep those interaction principles. Therefore we created a printed “connect-the-dots” magazine ad which, when the lines are connected, reveals the new logo letter “W”. The dots describe several phases in driving the car of your dreams and having a great new experience.
The tone of Voice/ Mood.
You simply take this car when the ride matters and the destination matters. Happiness is the journey and the destination with Worth rent a car.
01 Sunny Day/
02 Get Your Hair Done /
03 Choose a Flower /
04 Pick up Your Girlfriend /
05 Have Lunch by the Lake/
06 Drive into the Sunset
Result
Company increases the revenue by more than 800%; Increase the number of vehicles by 30% and expanded on the Moscow market.
