Service Promotion Before Netflix

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Service Promotion Before Netflix

Overview

About the Project

Kyo is a San Francisco-based ABA therapy company specializing in home and school-based therapy – helping children with autism build skills, confidence, and independence.

Challenge

Web app flow was giving challenges mostly to the parents – the users – and therefore the engagement was not where it should be. More than 30% of users responded in a survey that they had challenges while using it.

Result

After 26 months of work the flow and onboarding was improved and the overall user experience was easier.

Key Facts

My Role Project Lead and
UX Designer
Contribution Project Management
Concept Ideation
Prototyping
Competitive research
User Research
Interaction Design
Animation Design
The Team 1x CFO
2x Project Managers
4x UX Designers
2x UI Designers
Production 300 screens
20 videos
400 Social Media Assets
EDDM's
Website
Digital Banners
Package design
POS
Duration Three Week Sprints
UX- Two weeks
UI- One week
Tools Used Figma, Midjourney, Adobe Illustrator, Cap Cut, Feather Icons, Adobe InDesign, Mirro, Asana, iOS
Industry Saas
Daas
FinTech
Trivia During this process I listen to 100 hours of podcast
Awards Graphis
Awwwards
Outcome 30% more users comparing the same period before re-design
Budget $2.5M
Year 2022-2023

Things that shaped me

Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.

Process

Describe the process of your methodology for this specific case study, tell why was this important and steps that you apply for the success

  1. Specify

    Feature Prioritization
    App Functionality

  2. Specify

    Feature Prioritization
    App Functionality

  3. Bring To Life

    Prototype Design

  4. Pivot

    Based on the ICP Usage
    comments- we adjusted the UX Flow

  5. Verify

    Prototype Testing
    User Testing

  6. Emphasize

    Background Research
    Founder/Users Interviews
    Online Surveys
    Competitor Analysis

  7. Ideate

    Lo-Fi Sketches
    Hi-Fi Layouts

  8. Emphasize

    Background Research
    Founder/Users Interviews
    Online Surveys
    Competitor Analysis

  9. Verify

    Prototype Testing
    User Testing

  10. Emphasize

    Background Research
    Founder/Users Interviews
    Online Surveys
    Competitor Analysis

Project Goals

  1. 1 Create an outstanding visual presentation
  2. 2 Earn credibility
  3. 3 Introduce the basic app flow
  4. 4 Differentiate the experience from its competitors through innovation
  5. 5 Introduce the basic app flow
  6. 6 Differentiate the experience from its competitors through innovation

Things that shaped me

Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.

Things that shaped me

Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.

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